University of Idaho Brand Resources Guide

This Brand Guide is a reference and resource tool designed to define and maintain the University of Idaho as a power brand in the minds of the University’s multiple targets and constituencies. The strategies and standards included are intended to be dynamic, flexible and comprehensive. The University of Idaho’s consistency of message, style and production value are essential in order to effectively communicate its position as market leader, while simultaneously achieving the marketing and communication goals of each and every University campus, department and organization.




Download Brand Resource Guide
(PDF 3MB)