Video from the internal introduction of phase two of the University’s brand marketing campaign.

Select a title to view the video (Real Player required):

• Welcome and Introduction
  Wendy Shattuck, AVP Marketing & Strategic Communications
• New Campaign Overview
  Edward Moore, MMG
• Overview of Brand Resources Guide Web Site
  Edward Moore, MMG
• Copywriting and Publications
  Bruce Woodard, Director, University Publications
• Web Timelines for Content Writing & Redesigns
  Chris Cooney, Director, Web Communications
• Working With Creative Services
  Cindy Johnson, Director, Creative Services & Print Management
• Other External Messaging Opportunities
  Tania Thompson, Director, Media Relations
• Guest Speaker
  Mike McCollough, Associate Professor of Marketing, CBE
• Wrap-up and Q&A
  Wendy Shattuck